26 November 2008

Chooks right to choose

"We need to ensure each bird has access to an open range, but it's a chicken's freedom of choice"
That goes into the nacsent collection as a gorgeous quotes from a seasoned (natch) PR person. From James Kellaway of Australian Egg Corporation, it was in response to the Shonky Awards by Australia's Choice magazine, reported in the SMH, which asserted:
most consumers were probably unaware that the scheme allowed up to 14 free-range birds to be packed into each square metre of barn - four birds fewer per square metre than that permitted for their caged hen cousins.
But James disagreed, saying:
the free-range scheme's 30 kilogram per square metre rule translated into about 12 slaughter-weight birds, not 14.

As for access to the open range, the corporation was not about to start strong-arming chickens out the barn door each morning.

Sorry Choice, but you were out-spun on that one. Chickens freedom of choice, heheh.


meririsa said...

OMG, I used to work with James...

BSharp said...